![]() The alternative proved highly detrimental and left the company scrambling to regain its reputation. Had United acted with integrity and admitted wrongdoing, they could’ve avoided much of the aftermath and saved face. After a video of the incident went viral, the airline was hit by a wave of criticism with many boycotting United flights altogether. Instead of owning up to their mistake, the CEO attempted to attack the passenger in a public statement and blame him for causing the ruckus. It all started with a passenger who was injured when he was forcibly removed (the company called it “re-accommodation”) from an overbooked flight. It Helps Save Face During a Crisisīack in 2017, United Airlines got entangled in a series of slipups that gave them plenty of bad press. If you deliver quality, play fair with your clients and offer transparency on top of that, people will keep knocking at your door. That’s why it’s even more important that you run your business with integrity and meet that demand.Ĭompanies that live and breathe their values are the ones people are willing to spend their money with. In search of an alternative to corporate vendors, many clients turn to small businesses, just like yours, to source products and services. Most of the time, people just know better. For that reason, big companies put plenty of effort and resources into proving they conduct business in a morally sound way. Trust is not earned easily these days as clients are becoming warier of the businesses they choose to interact with. It Gives Your Business a Competitive Edge Now that we know what integrity in business is, let’s see why it matters and why you should care about running your business under its banner. Incorporate these principles into your business from day one. But it’s worth thinking about the things you and your business stand for before committing to something you may come to regret.ĭon’t wait for some magic moment or benchmark of success to start behaving with integrity. Where you draw the line is a subjective choice. Spamming clients and customers with unsolicited emails. ![]()
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